Customer-specific pricing. A price per group.
Give VIP, wholesale and B2B customers their own prices, by customer tag, all in one discount.
- Retail $120
- vip$108
10% off
- wholesale$90
25% off
One catalog, a price for every group.
- Fleece jacket
$120.00$120.00 -
Knit sweater $85.00$85.00 -
Parka $220.00$220.00
What is customer-specific pricing?
Customer-specific pricing shows different customers different prices for the same product: a VIP rate for loyal shoppers, a trade rate for wholesale buyers, a partner rate for B2B accounts. It rewards your best customers without running a public sale.
- Name in the app
- Customer group pricing
- Groups by
- Customer tag
- Reward types
- % off · $ off · fixed price
- Two groups
- Best price wins
- Applies to
- Products you choose
- Currencies
- Set amounts per market
Where Shopify's built-in discounts fall short
A Shopify discount has one value, so three customer groups means three separate discounts to keep in sync. Shopify's own customer price lists are part of B2B catalogs for company accounts. And a native discount can't set a fixed price per item.
Shopify's built-in discounts
-
Several groups, one discount
One value per discount
-
Fixed price per item
Not available
With Nex Discount
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Several groups, one discount
Every group in one discount
-
Fixed price per item
"$90 each for wholesale"
How customer-specific pricing works in Nex Discount
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Name your groups
Use customer tags like vip or wholesale to define each group.
-
Set their prices
One reward type for every group: % off, $ off each item, or a fixed price per item.
-
The best price applies
Customers in two groups get the better price. Limit it to the products you choose.
Ways merchants use customer-specific pricing
-
VIP rates
Reward your best customers quietly.
Tag vip: 10% off
-
Trade and wholesale
Trade prices without a separate store.
Tag wholesale: 25% off
-
Staff pricing
Let your team shop for less.
Tag staff: $20 each on tees
-
Partner accounts
Special pricing for B2B partners on selected ranges.
Tag partner: $30 off each jacket
Be the first to know. Customer-specific pricing is coming to Nex Discount.
Leave your email and we'll send one message the day it goes live. Nothing else.
Want to protect your margins today? See discount caps
Common questions, answered.
-
What is customer-specific pricing on Shopify?
Showing different customers different prices for the same products, like 10% off for VIPs and 25% off for wholesale buyers. -
How are customer groups defined?
By customer tag. Tag a customer vip or wholesale in Shopify and they get that group's price. -
What if a customer is in two groups?
They get whichever price is better for them. Group discounts never add up. -
Can I set a fixed price instead of a discount?
Yes. Choose a fixed price per item, like $90 each for wholesale, or use a percentage or an amount off each item. -
Is this the same as Shopify B2B catalogs?
No. B2B catalogs are for company accounts. Customer-specific pricing works for any customer you tag, including regular retail customers. -
When will customer-specific pricing be available in Nex Discount?
Soon. Leave your email on this page and we'll tell you the day it goes live.