Shopify discount strategy,
with the margin math.
Playbooks, teardowns, and field notes on running Shopify promotions that don't quietly bleed your store. Start with our discount capping overview, browse use cases, or see the pricing.
- LEDGER · Strategy$1,400protected on one $5,000 orderStrategy · Apr 2025 · 5 min read
Uncapped Shopify discounts and the margin loss they hide
Uncapped Shopify discounts create margin loss on every high-value cart. A 30% off code feels fine on a $100 order — until someone runs it on a $5,000 cart. Here's the single control that fixes it.
Read article Editor's pick - LEDGER · Teardown$18klost in a single BFCM weekendTeardown · Apr 2025 · 7 min read
Shopify BFCM discount strategy: the teardown of a promo that lost $18k
A real BFCM post-mortem. Storewide 30% off, no cap, no scoping. Five whale carts later, the campaign was net-negative. Here's the fix.
Read article - LEDGER · Guide1Munique codes, one capped ruleGuide · Apr 2025 · 4 min read
Capped influencer discount codes on Shopify: the setup guide
Capped influencer discount codes on Shopify give every creator a unique, trackable code with a hard dollar cap. Step-by-step setup that scales from 10 codes to 100,000.
Read article - LEDGER · Guide25%capped at $40, every cycleGuide · Apr 2025 · 5 min read
Cap Shopify subscription discounts: subscribe & save, done right
Unbounded "subscribe and save" promos can hollow out recurring margin inside a quarter. The math, the trap, and the capped alternative.
Read article - LEDGER · Strategy3 rulesstack safely with capsStrategy · Apr 2025 · 5 min read
Shopify discount stacking: when it pays, when it bleeds
Stackable codes drive AOV — and also the quietest margin leak on your store. A decision framework for when to allow stacking, and the caps that make it safe.
Read article - LEDGER · Guide$100max discount per orderGuide · Apr 2025 · 6 min read
How to limit the Shopify discount amount (and cap your biggest carts)
Shopify lets you set a percentage or a fixed dollar amount — but not both at once. Here's how to limit the Shopify discount amount with a proper percentage + dollar cap, and why it matters for margin.
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