All use cases
Recurring · Recurring

Shopify subscribe and save discount,
with a ceiling on the save.

A Shopify subscribe and save discount of 25% sounds fair until one customer adds eight SKUs to a single cycle. Cap the Shopify subscribe and save discount at $40, apply it only to subscription line items, and the unit economics of the Shopify subscribe and save discount stay healthy every cycle — no margin blow-outs when subscribers ramp up their carts.

The setup
Discount type
Percentage + cap
Percentage
25%
Cap
$40
Applies to
Subscription items only
One-time items
Excluded
Recurs
Every cycle
The saved margin
SCENARIO_03
25%
capped at $40
Cart Without cap With Nex
$60 −$15 −$15
$120 −$30 −$30
$200 −$50 −$40 Capped
$400 −$100 −$40 Capped
Watch a cart fill
Recurring
CART_SIM
your-store.myshopify.com/cart
Items
    Subtotal $0
    Code
    Discount −$0
    Total $0
    Without a cap
    at risk
    −$0 (25% × subtotal)
    With Nex · cap $40
    −$0
    Margin protected
    $0
    Live simulation · resets every 10s
    Across many carts
    Live cart simulation
    SCENARIO_03
    CAP
    −$0
    Without
    −$0
    With Nex
    Cart value
    $0
    Margin protected this cart
    $0
    Across simulation
    $70 total saved
    01

    Why a Shopify subscribe and save discount needs extra care

    Unlike a one-time promo, a Shopify subscribe and save discount recurs forever — every cycle, on every active subscriber. A 25% uncapped Shopify subscribe and save discount that looks sustainable at $60/cycle becomes a margin crater the moment someone ramps up their cart or adds premium add-ons, and you can't claw it back without churning the subscriber.

    02

    Cap the $, not the % on your Shopify subscribe and save discount

    Keep the 25% headline — that's what sells the Shopify subscribe and save discount at the opt-in moment. But cap the dollar amount at $40 so the recurring cost of the Shopify subscribe and save discount is bounded regardless of cart growth. Over 12 cycles, that's the difference between a predictable $480 program cost and a runaway number that finance won't let you leave on.

    03

    Scope the Shopify subscribe and save discount to subscription items only

    Nex Discount lets you scope the Shopify subscribe and save discount to subscription line items, so one-time purchases added to the same order don't inherit the subscriber rate. Subscribers still get the full perk on their recurring SKUs; accidental discounting on cross-sells, gifts, and impulse add-ons is eliminated — and the Shopify subscribe and save discount stays a benefit of the subscription, not a sitewide coupon.

    Features that power this

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