Shopify B2B wholesale discount
with a ceiling on every PO.
A Shopify B2B wholesale discount without a per-order cap is a structural problem the minute a distributor consolidates a $50,000 PO — the 20% rate that felt fine on a $5,000 reorder turns into a $10,000 line-item write-off. Cap the absolute amount per order to keep per-unit economics intact at any volume.
- Discount type
- Percentage + cap
- Percentage
- 20%
- Cap
- $5,000
- Applies to
- Customers tagged 'wholesale'
- Min order
- $1,000
- Stacks with
- Net-30 terms (no extra discount)
| Cart | Without cap | With Nex |
|---|---|---|
| $1,000 | −$200 | −$200 |
| $5,000 | −$1,000 | −$1,000 |
| $15,000 | −$3,000 | −$3,000 |
| $30,000 | −$6,000 | −$5,000 Capped |
| $80,000 | −$16,000 | −$5,000 Capped |
Why a Shopify B2B wholesale discount needs a cap
Wholesale economics are about per-unit margin, not per-order spend. A flat 20% Shopify B2B wholesale discount is a thank-you on a $5,000 reorder and a structural problem on a $50,000 distributor consolidation. The cap bounds the thank-you, not the relationship — your buyer still gets meaningful pricing on their first $25,000 of cart, and you stop subsidizing volume past your contribution-margin floor.
Tier wholesale customers by Shopify tag, not by code
Tag your wholesale customers in Shopify (gold, silver, bronze) and let Nex Discount apply the right cap automatically. No codes to share, no opportunities for the wrong tier to redeem a premium wholesale rate. The cap follows the customer, not the cart — which is exactly what a Shopify B2B wholesale discount needs when your AE is negotiating terms by account.
Combine the wholesale discount with min-order thresholds
Use advanced triggers to require a $1,000 minimum before the wholesale rate kicks in. Below the threshold, no discount applies — that keeps wholesale customers from cherry-picking single high-margin SKUs at wholesale prices and turns your B2B discount into a volume incentive rather than a standing price cut.
- CoreShopify discount cap appShopify discount cap app — turn "30% off" into "30% off, up to $100" automatically, across product, order, and subscription discounts.Learn more
- AutomationAdvanced Shopify discount triggersAND/OR logic on cart value, tags, customer, and quantity.Learn more
- TargetingShopify discount product targetingShopify discount product targeting in 7 modes — include, exclude, or scope to variants.Learn more
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