All use cases
Recurring · Recurring

Shopify first subscription discount.
30% off first order, capped at $30.

A Shopify first subscription discount is the cheapest way to unblock the hardest order in a subscription business — the first one. A 30% trial bump works when it's strict: Nex Discount applies this Shopify first subscription discount only to subscription lines on the first cart, capped at $30, so ongoing shipments never leak margin.

The setup
Discount type
Product discount + cap
Purchase type
Subscription only
Percentage
30%
Cap
$30
Usage
1 per customer (first sub)
Stacking
Excludes ongoing subscriber discounts
The saved margin
SCENARIO_19
$30
max on the first subscription order — full price resumes after.
Cart Without cap With Nex
$45 sub line −$13.50 −$13.50
$80 sub line −$24 −$24
$140 sub line −$42 −$30 Capped
$220 sub line −$66 −$30 Capped
Watch a cart fill
Recurring
CART_SIM
your-store.myshopify.com/cart
Items
    Subtotal $0
    Code
    Discount −$0
    Total $0
    Without a cap
    at risk
    −$0 (30% × subtotal)
    With Nex · cap $30
    —
    −$0
    Margin protected
    $0
    Live simulation · resets every 10s
    Across many carts
    Live cart simulation
    SCENARIO_19
    CAP
    −$0
    Without
    −$0
    With Nex
    Cart value
    $0
    Margin protected this cart
    $0
    Across simulation
    $48 total saved
    01

    Why a Shopify first subscription discount needs a cap

    First-sub customers are over-represented in the high-AOV tail — they often add a one-off product or upgrade to the larger size on signup. Without a ceiling, a Shopify first subscription discount subsidizes purchases that didn't need the subsidy. A $30 cap keeps the unit economics stable across signup mixes.

    02

    Strictly subscription lines — the Shopify first subscription discount ignores one-off add-ons

    Nex Discount's product discount has a built-in `purchase_type_filter` set to `subscription`. The Shopify first subscription discount applies only to subscription line items on the cart — one-time add-ons stay at full price, which protects AOV while still giving shoppers the headline trial offer.

    03

    Pair this Shopify first subscription discount with your retention rule

    Use this with a separate ongoing-subscriber discount (e.g. SUBSCRIBE25) so the Shopify first subscription discount gives the trial bump, then customers roll into the standing 25% recurring discount. Two rules, both capped, no stacking accidents.

    Features that power this

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    Install on Shopify See pricing