All use cases
Acquisition · First-time buyer acquisition

Shopify first time buyer discount.
15% off first order, capped at $25.

A Shopify first time buyer discount is one of the highest-converting acquisition offers on the platform — and one of the easiest to overspend on. Nex Discount caps this Shopify first time buyer discount at $25, so a single gift buyer redeeming WELCOME15 on a $2,000 cart can't quietly turn into a $300 CAC event.

The setup
Discount type
Percentage + cap
Percentage
15%
Cap
$25
Usage
1 per customer
Customer
First-time only (no order history)
Distributed
Email signup, exit-intent popup
The saved margin
SCENARIO_06
$25
max acquisition cost per new customer
Cart Without cap With Nex
$60 −$9 −$9
$150 −$22 −$22
$300 −$45 −$25 Capped
$800 −$120 −$25 Capped
$2,000 −$300 −$25 Capped
Watch a cart fill
First-time buyer acquisition
CART_SIM
your-store.myshopify.com/cart
Items
    Subtotal $0
    Code
    Discount −$0
    Total $0
    Without a cap
    at risk
    −$0 (15% × subtotal)
    With Nex · cap $25
    —
    −$0
    Margin protected
    $0
    Live simulation · resets every 10s
    Across many carts
    Live cart simulation
    SCENARIO_06
    CAP
    −$0
    Without
    −$0
    With Nex
    Cart value
    $0
    Margin protected this cart
    $0
    Across simulation
    $390 total saved
    01

    What a Shopify first time buyer discount is actually for

    A Shopify first time buyer discount's job is to lower the activation barrier for a new shopper's first purchase. It's CAC, not retention spend. Capping the absolute dollars keeps the CAC predictable: 1,000 redemptions = $25,000 max acquisition spend, full stop. You can model that against LTV; you can't model 1,000 redemptions of an uncapped 15%.

    02

    First-purchase scoping — the Shopify first time buyer discount rejects returning customers

    Nex Discount checks Shopify's customer order history before applying the Shopify first time buyer discount. If the customer has any previous order, the code rejects at checkout. Stops the existing-customer loophole that quietly turns acquisition codes into retention discounts.

    03

    Pair the Shopify first time buyer discount with email capture

    Distribute this Shopify first time buyer discount only via email signup or exit-intent popup. The email is your asset; the discount is the price you pay for it. With a $25 cap, every signup costs ≤$25, regardless of how big the customer's first cart turns out to be.

    Features that power this

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    Install on Shopify See pricing