Shopify volume tier discount,
per-unit pricing for bulk buyers.
A Shopify volume tier discount lets DTC brands flirt with wholesale economics — when it's applied per-unit, not per-cart. Nex Discount evaluates the Shopify volume tier discount on each product line, so larger quantities of the same SKU automatically slide into the next tier without breaking the moment a customer mixes SKUs.
- Discount type
- Volume discount (per-line)
- Trigger field
- Minimum quantity per product
- Tier 1
- 5+ units → 10% off each
- Tier 2
- 10+ units → 15% off each
- Scope
- Per product (or per collection)
- Stacking
- Replaces other discounts on the line
| Cart | Without cap | With Nex |
|---|---|---|
| 3 units @ $40 | $120 / no discount | $120 · no tier hit |
| 6 units @ $40 | $240 | $216 · −$24 (10% per unit) |
| 12 units @ $40 | $480 | $408 · −$72 (15% per unit) |
| 20 units @ $40 | $800 | $680 · −$120 (15% per unit) |
A Shopify volume tier discount should apply per-line, not per-cart
The most common Shopify volume tier discount mistake is applying the tier to the cart's total quantity. That breaks the moment a customer mixes SKUs. Nex evaluates the Shopify volume tier discount on each product line independently — 6 of one SKU and 6 of another both qualify, and each line gets its own per-unit discount.
Why the per-unit framing of a Shopify volume tier discount matters
Shopify volume tier discounts communicate as 'save more per unit' on the storefront — that's the message that lifts AOV. It also keeps the math honest for finance: cost = (units above threshold) × (per-unit discount), which models cleanly without per-order edge cases.
Pair your Shopify volume tier discount with a wholesale gate
A Shopify volume tier discount is a retail mechanic. Don't let it collapse your B2B program — pair the rule with a customer-tag exclusion so buyers on a wholesale contract can't double-dip. Nex's customer tag conditions handle this in one click.
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